PINE-SOL

Brand Strategy / Product Development
Harvard Graduate School of Design, 2021
Collaborators: Vicky Chen, Mike Deloge, William Ma, Tyler Rodgers, Olivia Tai, Jenny Yi, Li Zhou. Instructors: Prof. Teman Evans, Prof. Teran Evans


SOL-ON-THE-GO is the reinvention of market-leading cleaning brand PINE-SOL for the challenges of the 21st century. Today, the desire of a clean and comfortable home goes beyond one’s apartment. Home has become everywhere. The shared work space, the subway, the park, the café with free wifi around the corner. In the shape of an elegant, portable spray bottle, SOL-ON-THE-GO gives people the smell and cleanliness from home that they need - wherever they are.